Translating a website needs a different approach than translating a document for another media. Two specific constraints are added for the two targets, ie. visitors and search engines.
Visitors have different reading habits on the internet comparing with other medias. They skim through the content to find the information they are looking for. Style should be more concise, data easier to find.
Search engines have specific constraints you need to take into account if you want your site to appear in the first result pages to get traffic and visibility.
For example:
– The vocabulary should be targeted to your service or product. What people will query in the search engines to find your site has to be analized, then used in your texts.
– The meta tags (keywords and description) should repeat those queries to ease the indexation of your site. Some constraints stand out for those tags, like not repeating more than 3 times a keyword (also known as keywords stuffing, this technique negativelly impacts your search engine ranking), or keeping the accented letters as non HTML-encoded (or your site summary will be full of é that will make it unreadable).
Our translators are trained in search-engine optimization. They write texts at the same time readable by your visitors and search-engine friendly.
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